About The Pitch
The Pitch uses an investment-minded approach to demonstrate the power of collective giving. Over the course of several months, we provide a collaborative space for like-minded organizations to stop, think and plan strategically. Our cohorts receive professional coaching to develop an organizational pitch, are provided visibility and connections, as well as capacity to sustain their growth.
The tools participants receive at The Pitch will not only be applied to this year's event, but will continue to benefit organizations in years to come thereby further strengthening our community's foundation.
Purchase Tickets
The Pitch. This three-month program culminates in a high-energy pitch event on November 6th. Finalists will deliver a powerful 3-minute presentation in front of a live audience and a panel of judges. The top three pitches will be awarded cash prizes, and attendees will have the opportunity to donate directly to participating organizations.
Guests will enjoy a welcome reception with food from chef Nicola Allegretta and wine from Vina Robles. Following the high-energy showcase of presentations, guests will enjoy a dessert reception and get to meet the coaches and participants of this year's Pitch.
Buy Tickets2025 Participants + Coaches
We are thrilled to announce the organizations presenting at this year's Pitch event:
Cancer Support Community
CASA of San Luis Obispo
Center for Child and Adolescent Mental Health
ECHO
Estero Bay Kindness Coalition
Habitat for Humanity San Luis Obispo County
Paso Robles Youth Arts Center
Restorative Partners
San Luis Obispo Legal Assistance Foundation
How It Works
Non-profit organizations serving needs in San Luis Obispo County are invited to apply. From the applicants, 8-10 non-profit organizations will be chosen to participate. Of these participants, 6-8 will be finalists who will present at The Pitch. Organizations that are not finalists will still be represented at the event and in event collateral.
Each Non-profit organization will be paired with 1-2 coaches. From August through November, participating nonprofits will attend group training sessions.
The Pitch, held on November 6th, is the culmination of months of preparation where finalists present a refined 3-minute pitch. Audience members are given the opportunity to donate directly to non-profit organizations while judges will create 1st, 2nd and 3rd place awards.
Program Guide
The Pitch's Program Guide provides additional details on timelines, session overviews, important dates, and expectations. For coaches and participants alike, the Program Guide offers insight into the exciting and innovation program.
2025 Program GuideTo Apply
Applications for the 2025 Pitch have closed. We encourage non-profit organizations serving San Luis Obispo County to contact Kyle Flaherty to be notified when 2026 applications are available. She can be reached at kyle@mustcharities.org.
Organizations applying must be a 501(c)3 non-profit organization.
Sponsorship Opportunities
The Pitch provides a unique opportunity for forward-thinking businesses to support and strengthen the non-profit sector in our community. Through a strategic partnership with Must! Charities, sponsors will support a proactive approach to organizations' strategic marketing efforts while also benefiting from a robust benefit package.
For More Information
Communications about session and event details, clarification on program overview, and sponsorship may be directed to Kyle Flaherty at kyle@mustcharities.org or 805.286.1879.
The Pitch Committee
- Jacob Allred, SCADA
- Lori Bickel, Community Member
- Morgan Dewar-Voss, JB Dewar
- Courtney McKeever, Whitney, Thompson & Jeffcoach LLP
- Kelly Pope, Community Advocate
