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MUST! Charities Youth Board Invests More Than Just Money in Their Community

April 20, 2022

MUST! Charities Youth Board is investing more than just money in their community. Through a strategic nine-month program, area high school students are challenged to look beyond their social circles and
identify the social needs our community faces, to then volunteer for organizations serving those needs and create a fundraising campaign around those causes.

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Central Coast Hotline to add text messaging option

March 25, 2022

A couple of local nonprofits are teaming up to revamp a widely-used mental health crisis hotline.

It’s called Central Coast Hotline and it’s used by thousands of people needing assistance with mental health services each year.

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Central Coast nonprofits team up to revamp mental health hotline, add texting service

March 23, 2022

The Central Coast Hotline is a phone bank run by volunteers that aims to help people experiencing mental health crises in San Luis Obispo and Northern Santa Barbara counties.

Now, two nonprofits are teaming up to revamp that hotline, turning it into a modern call center and adding a 24/7 texting service aimed especially at younger people in the two counties.

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Central Coast Hotline plans to start texting to help reach local teens in crisis Read more at:

March 23, 2022

The Central Coast Hotline is transforming from a phone bank staffed by dedicated volunteers to a modern crisis call center. Must! Charities, a North County organization, will invest $546,000 over three years to update the Central Coast Hotline, Transitions Community Engagement Director Michael Kaplan said. The program is managed by Transitions-Mental Health Association and headquartered in San Luis Obispo.

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New Building Promises to Be a Must!-See for Boys & Girls Clubs

March 10, 2022

Tom Maas Clubhouse is expected to open and be fully operational by this summer

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MUST! Charities Innovative New Executive Board to Lead the Organization to Greater Impacts

February 20, 2022

MUST! Charities is poised to create significant impact in 2022 as the new Executive Board sets it sights on sustainable and robust growth that will expand critical services provided to the northern San Luis Obispo region.

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MUST! Charities Invests in Boys and Girls Club in Creston

January 18, 2022

Thanks to a $284,000 investment from MUST! Charities, the Boys and Girls Clubs of the Mid Central Coast started up a new program for the youth of Creston on Jan. 4. The program provides Creston Elementary School kids with homework help, science and art activities, and a place to hang out after school while their parents or guardians are at work.

Must! Charities Generates $1.3M at Wine Industry Party with a Purpose

August 10, 2021

In an unprecedented inaugural event, PURPOSE skyrockets to the country’s list of top grossing wine auctions.

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