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McPrice Myers: Elevating the Central Coast Community One Bottle at a Ti

November 16, 2022

McPrice Myers partners with Must! Charities to facilitate change and creates meaningful impact through their Buck a Bottle Initiative in Paso Robles Wine Region

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The Austin Hope Golf Tournament Raises a Record Breaking $110,000 to invest in Must! Charities

October 5, 2022

Austin Hope and Hope Family Wines teed up with Must! Charities to bring tradition, fun, and philanthropy together with the end goal of investing BIG into the biggest social needs in Northern San Luis Obispo County

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Must! Charities Raises $2.5 million at Wine Industry Party with a Purpose

August 17, 2022

2nd Annual PURPOSE Event Ascends Ranks of Country’s Top Grossing Wine Auctions

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Taste the ‘bounty of the county’ with the SLO County Farm Trail

July 19, 2022

This inaugural feast is part of the 2nd Annual SLO County Farm Trail’s Open Farm Days event, and proceeds will benefit Must Charities, the Great AGventure, and FARMstead ED.

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Youth-Led Fundraiser Brings Field Trips to Our Region

June 5, 2022

The Must! Charities Youth Board challenged themselves this year to leverage their ideas, their energy and their enthusiasm for community and raise money for a project researched by them, chosen by them and
like all things teenager - inspired by THEM!

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MUST! Charities Youth Board Invests More Than Just Money in Their Community

April 20, 2022

MUST! Charities Youth Board is investing more than just money in their community. Through a strategic nine-month program, area high school students are challenged to look beyond their social circles and
identify the social needs our community faces, to then volunteer for organizations serving those needs and create a fundraising campaign around those causes.

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Central Coast Hotline to add text messaging option

March 25, 2022

A couple of local nonprofits are teaming up to revamp a widely-used mental health crisis hotline.

It’s called Central Coast Hotline and it’s used by thousands of people needing assistance with mental health services each year.

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Central Coast nonprofits team up to revamp mental health hotline, add texting service

March 23, 2022

The Central Coast Hotline is a phone bank run by volunteers that aims to help people experiencing mental health crises in San Luis Obispo and Northern Santa Barbara counties.

Now, two nonprofits are teaming up to revamp that hotline, turning it into a modern call center and adding a 24/7 texting service aimed especially at younger people in the two counties.

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Central Coast Hotline plans to start texting to help reach local teens in crisis Read more at:

March 23, 2022

The Central Coast Hotline is transforming from a phone bank staffed by dedicated volunteers to a modern crisis call center. Must! Charities, a North County organization, will invest $546,000 over three years to update the Central Coast Hotline, Transitions Community Engagement Director Michael Kaplan said. The program is managed by Transitions-Mental Health Association and headquartered in San Luis Obispo.

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