PURPOSE 2023
READY TO ACT
Wine industry and business leaders from across the country once again came together with a shared passion to give back and raised nearly $2 million, generating over $5.5 million in its three years.
The event’s “Fund a Need” lot benefitted the Must/Ready2Act Fund. This will enable Must! Charities to continue to consider, develop, and vet projects with their growing list of community non-profit partners, but also allow them to fund these projects immediately when the time is right.
PURPOSE 2022
DOUBLED DOWN
In its second year, PURPOSE doubled down and raised $2.5 million. With this latest success, PURPOSE continues to rise in the ranks of the top-grossing wine auctions in the United States.
The star of 2022's show was the “Fund a Need” lot, benefitting the Vineyard Team’s Juan Nevarez Memorial Scholarship Fund, which provides academic opportunities to children of vineyard and winery workers.
PURPOSE 2021
INAUGURAL SUCCESS
Must! Charities generated $1.3M at an unprecedented inaugural event, and PURPOSE skyrocketed to the country’s list of top-grossing wine auctions. Wine industry and business leaders from all over the country came together with a shared passion to give back.
The purpose was to harness the power of collective giving to raise the remaining funds needed to open doors on a brand new $3.2M state of the art Boys and Girls Club in Paso Robles. Mission accomplished.