There is strength in numbers. With a shared purpose, we believe big things can happen in our community.  The result of aligning ourselves with organizations and partners who have the same dedication is finding creative solutions.

must! charities provided the jump start we needed to expand our efforts and train more north county residents to become CASA volunteers."
Teresa Tardiff - CASA of San Luis Obispo
Must! is focused and disciplined in their approach with proven track record of delivering measurable change.  We support them because we live and work in the North County and want to join our neighbors in solving serious problems."
Andy Niner - President of Niner Wine Estates
must! is an important effort to insure young people do not fall between the cracks at that very critical age where the direction they take in their lives is still very open to success or failure.”
Steve Cass - Owner of Cass Winery


I continue to be inspired that Must! was founded by a group of like minded people who have made it their mission to aid in improving the quality of life for so many in our community.  Must! executes so successfully as they partner, strategize and support a variety of local organizations that continue to do GREAT work 365 days of the year!”
Cara Crye- CEO of Farm Supply
The simplicity of must!'s core mission is refreshing: Uncover a pressing need in the community and then provide meaningful support to a solution. That they are able to do this and channel 100% of donor gifts towards those causes is remarkable.”
Barry Goyette - Photographer
We are proud to support the great work must! charities is doing. Their approach neither puts a band-aid on an ongoing problem, nor does it create ongoing dependency in an organization. Instead, by focusing on one or two major programs each year, and by providing expertise as well as financial support, it enables the organizations to transform themselves in a way that does lasting good in areas that are so important.”
Jason Haas - General Manager of Tablas Creek Vineyard