PURPOSE 2025
AUGUST 9th, 2025
This event is a private event - tickets are not sold to the public.
The sole "purpose" of the evening is to strategically raise as much money as we can in one night for our region.
PURPOSE 2024
A PARTY WITH A PURPOSE
With just 120 people in 120 minutes, paddle after paddle was passionately waved, and dollar after dollar was raised —$2.3 million, to be exact! 2024's “Fund a Need” kicked off a year-long partnership between Must! Charities and Lumina Alliance, which provided transitional housing for sexual assault and intimate partner violence survivors and innovative advocacy, healing, and wrap-around services in a safe environment.
PURPOSE 2023
READY TO ACT
Wine industry and business leaders from across the country once again came together with a shared passion to give back and raised nearly $2 million, generating over $5.5 million in its three years.
The event’s “Fund a Need” lot benefitted the Must/Ready2Act Fund. This will enable Must! Charities to continue to consider, develop, and vet projects with their growing list of community non-profit partners, but also allow them to fund these projects immediately when the time is right.
PURPOSE 2022
DOUBLED DOWN
In its second year, PURPOSE doubled down and raised $2.5 million. With this latest success, PURPOSE continues to rise in the ranks of the top-grossing wine auctions in the United States.
The star of 2022's show was the “Fund a Need” lot, benefitting the Vineyard Team’s Juan Nevarez Memorial Scholarship Fund, which provides academic opportunities to children of vineyard and winery workers.
PURPOSE 2021
INAUGURAL SUCCESS
Must! Charities generated $1.3M at an unprecedented inaugural event, and PURPOSE skyrocketed to the country’s list of top-grossing wine auctions. Wine industry and business leaders from all over the country came together with a shared passion to give back.
The purpose was to harness the power of collective giving to raise the remaining funds needed to open doors on a brand new $3.2M state of the art Boys and Girls Club in Paso Robles. Mission accomplished.