PURPOSE 2025
AN UNFORGETTABLE EVENING
In a night of extraordinary generosity at EPOCH Estate Wines, PURPOSE 2025 raised nearly $2.5 million, pushing the five-year total past $10 million. Rare wines, exquisite food by chef Sarah Glover, and extraordinary auction lots set the stage, but the standout was the “Fund a Need,” which generated $1.1 million in under ten minutes for the SLO Food Bank. Paso Robles once again proved itself a powerhouse for philanthropy.
PURPOSE 2024
A PARTY WITH A PURPOSE
With just 120 people in 120 minutes, paddle after paddle was passionately waved, and dollar after dollar was raised —$2.3 million, to be exact! 2024's “Fund a Need” kicked off a year-long partnership between Must! Charities and Lumina Alliance, which provided transitional housing for sexual assault and intimate partner violence survivors and innovative advocacy, healing, and wrap-around services in a safe environment.
PURPOSE 2023
READY TO ACT
Wine industry and business leaders from across the country once again came together with a shared passion to give back and raised nearly $2 million, generating over $5.5 million in its three years.
The event’s “Fund a Need” lot benefitted the Must/Ready2Act Fund. This will enable Must! Charities to continue to consider, develop, and vet projects with their growing list of community non-profit partners, but also allow them to fund these projects immediately when the time is right.
PURPOSE 2022
DOUBLED DOWN
In its second year, PURPOSE doubled down and raised $2.5 million. With this latest success, PURPOSE continues to rise in the ranks of the top-grossing wine auctions in the United States.
The star of 2022's show was the “Fund a Need” lot, benefitting the Vineyard Team’s Juan Nevarez Memorial Scholarship Fund, which provides academic opportunities to children of vineyard and winery workers.
PURPOSE 2021
INAUGURAL SUCCESS
Must! Charities generated $1.3M at an unprecedented inaugural event, and PURPOSE skyrocketed to the country’s list of top-grossing wine auctions. Wine industry and business leaders from all over the country came together with a shared passion to give back.
The purpose was to harness the power of collective giving to raise the remaining funds needed to open doors on a brand new $3.2M state of the art Boys and Girls Club in Paso Robles. Mission accomplished.