Current Projects




HOW WE GOT HERE: Over the past three years must! charities has invested in ECHO (El Camino Homeless Organization) resulting in the healthy, robust organization that it is today. Assistance Funding is also part of ECHO's mission. This project will rely on their expertise to assist those in need who are currently housed or need rapid re-housing. ECHO’s model shows successful results as over 60% of individuals in the program have found jobs and transitioned into permanent housing. 

WE ARE STRONGER TOGETHER: Must! charities is Venture Philanthropy. We use an investment-minded approach to social initiatives based on the greatest community needs. The gifting organization will manage the giving funds in order to ensure positive, long-lasting, transformational results.  The PRWCA, the marketing alliance of Paso Wine Country, brings their strength of community outreach, communications & marketing to the relationship, ensuring a well thought out strategy for maximum results.


  • Many people we know are struggling to make ends meet due to the result of the COVID-19 pandemic. When individuals struggle to have basic needs met, they can quickly find themselves on the verge of becoming homeless.
  • Our homeless population far exceeds our ability to serve those currently in need.
  • The most recent point in time census (2019) SLO County reported 1,483 homeless individuals. In North County alone over 663 people are experiencing homelessness.
  • Currently, there are only 50 shelter beds in the North County, and only 150 beds countywide.
  • The 2008 recession resulted in a 45% increase nationwide of people experiencing homelessness in a one-year time period. It is estimated this year the numbers will be significantly higher than 2008’s fall, due to this pandemic uniquely devastating all sectors.

Our Commitment

With the current COVID-19 pandemic, individuals are now more than ever struggling to make ends meet and one step closer on the verge of homelessness. We are committing $175,000 to kick-start a homeless prevention program in partnership with ECHO (El Camino Homeless Organization) to minimize the increase of homelessness among North County individuals and families.

$125,000 - will pay for a full-time project/case manager at ECHO for two years.

$50,000 - has been put in as an initial commitment to the fund. We are hoping to grow this fund over the next two years to support those in need in our community.

This program will build on ECHO’s current experience with assistance funding, adding screening tools and referral and intake procedures for those currently housed. Assistance will encompass more than just financial relief as case management will ensure clients' success and well-being in the program with an action plan, wrap-around support, and follow-up case management. Funding will result in far fewer homeless individuals and families than would otherwise be the case. This in turn will have positive economic and social impacts throughout the region, including less trauma, fewer dollars needed to support health and social service programs, an economy that rebounds more quickly, and a society with a stronger ethical foundation.


This project would not be possible without the support of our community. 100% of your donation goes directly to the project. We are asking you to join with us to help fulfill & grow this commitment to meet the current and on-going needs of our community.  Become a partner on this project Donate today or mail your tax-deductible contribution today.

Project Progress


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