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All About Events is All About Giving

must! charities sat down with Steven Herring, owner of All About Events in Paso Robles, to chat about his involvement with the organization.  For two years, Steven has been a partner of must! charities and has recently increased his involvement by joining our Partner Advisory Board.  The time and energy our IMG_3635partners invest in our community continues to astound us and Steven is no exception. And yes, that cutie pie pictured is Hudson, quite possibly a future Youth Board member!

The Central Coast is ripe with great causes, why did AAE choose to partner with must! charities?
I gained interest in helping with non-profits when I was about 26 years old. I have sat on the boards of a few different organizations through out the past few years. Once I heard about must! and the mission that they had, it really inspired me to get involved.

What motivates you to be philanthropic?
Being a father myself now, it has opened my eyes even more to how important it is to have positive role models in childrens’ lives. It is very important that every child has a chance to succeed and is given the OPPORTUNITY to do exactly that.

Why is giving back to the community important for your business?
Giving back to the community is more important to me as a individual and my personal gratification.  I am always striving to make a difference in in the local community and the little extra time that I have is what I can give back. I am very fortunate that All About Events is able to make financial contributions to must! and other non-profits.

In tot terms, how do you talk about philanthropy with Hudson?
He is still pretty young to understand so I have not had that conversation yet. But he will be introduced as soon as I think he can comprehend… (insert Kyle’s note here that she thinks he should apply for the must! charities Youth Board in 2026).

Where do you see All About Events in 10 years?
In 10 years I see AAE Holding true to our organizations values-  

T rust                  to be competent at our work and exhibit character in our relationships

E mpathy             to respect and personally care for one another

A ccountability      to say what we mean and do what we say

M otivation           to be enthusiastic while we work in order to motivate others to do the same

What are your company’s greatest strengths?
Our greatest strengths is the long term relationships that we build with the all of of clients. Every team member truly cares about all of the weddings and events we take part in and is dedicated to making sure everything goes flawless on our end. All of the team members and myself are born and raised right here in the area and want to ensure that we give back to the local community in anyway we can and the quality of inventory and customer service is how we do it through All About Events.

Steven embodies hard work, dedication, and giving back to the community and we are thrilled to have him involved in must! charities.  The same dedication can be seen a million times over each weekend in our region as All About Events serves weddings, corporate events, and festivals with top quality tenting, rentals and customer service.

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