KZOZ Takeover Brings in Over $3k to must! charities

“You Pay, We Play” with KZOZ’s Radio Takeover was not only a blast (thank YOU Firestone Taproom for hosting), but it brought it over $3,000 to must! charities – thank you to everyone who called in and came by, paying for their favorite tunes!  Every penny of that $3,000 goes directly into the community – thank YOU to our friends at KZOZ and of course, YOU!

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Big Brothers Big Sisters Celebrates Two Thousand Matches in SLO County!

must! charities partner Big Brothers Big Sisters of San Luis Obispo celebrated its 2000th mentor match when they introduced Domenick Burrell (age 6) to his new Big Brother, Robert Mariani (age 40), this month. Domenick’s mom requested a mentor who is “successful in his career and life” and who can “help guide Domenick to choose a good path.” Robert, a Cal Poly grad, Elks Lodge member and broker with Diamond Realty in San Luis Obispo has very limited experience working with youth but is “excited about helping out and giving back.” Together, Domenick and Robert look forward to exploring outdoor activities in the Little Brother’s home town of Atascadero and building a relationship based on their shared interest in sports.

Big Brother Robert and Little Brother DomenickLike all the area youth served by the acclaimed non-profit, Domenick’s chances of overcoming numerous challenges and fulfilling his potential are greatly improved by his participation in the program. Studies show that mentors like Robert help youth reduce high-risk behaviors and achieve their academic goals.

Domenick waited only 9 weeks for a mentor, significantly less that the average local wait time of 18 months for boys and 12 months for girls. The speed with which the agency was able to serve Domenick, and reach the landmark goal of 2,000 matches is due in large part to a generous grant from must! Charities, which is being used to grow the program in North County communities, which have been under-served over the last two decades.

Currently, seventy-five children are waiting to be matched with a Big Brother or Big Sister county-wide. Call now (805) 781-3226 to be the 2,001st match!

SHOP must! charities for the Holidays

Farm Supply & General Store gift cards plus tons of new must! wearables and wine are available this holiday season at our must! Shop.  Buy here and support must! charities.  And remember, Generosity Changes Everything!

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We Need Your Vote!

must! charities partner, Baker Wine & Grape Analysis, has been nominated for Cali Bamboo’s December Project of the Month.  Voting starts Friday, December 4th on Facebook ( Facebook users cast votes by “liking” and commenting on images, and whoever has the most votes by Friday, December 18th at 2pm PST wins a $500 gift certificate to Cali Bamboo! 2nd Place wins a $250 gift card and 3rd Place wins a $100 card. Of course, Brenda has committed to donating the prize money to must! charities if she wins!

12346495_10153482306142326_6314295323298999050_nBuilding the wine analysis lab Baker Wine & Grape in Paso Robles was a longtime dream for Brenda, who chose Greenclaimed® Shoreline cork flooring to provide comfort for long hours of work, plus durability that stands up to high traffic, wine and acid stains, and the paws of her 11-year-old Australian Shepherd Patch. “We wanted to create a space that was inviting to our clients in the front and said ‘professional’ in the lab space,” says Brenda, “Since most of our clients are in the wine industry, they are just wowed by the cork flooring.” Who knew wine could be so scientific!

Head over to Facebook and cast your vote for Brenda’s project!

Summerwood Winery Donates $6,500 to must! charities

Summerwood Winery has been an active partner with must! charities, serving on our  Partner Advisory Board donating countless hours of time  and energy.  This week, after an amazing tasting IMG_4048 (1)room promotion the last two months, Shayne Kline, General Manager with Summerwood Winery, presented a check to must! charities for $6,500!  That is FABULOUS!  Shayne got creative with a multi-vintage wine which sold for $150/case with $10/bottle going toward must! charities. It was a team effort at Summerwood Winery – raise a glass and toast to a job well done!  Thank YOU Summerwood Winery!

Niner Wine Estates Donates $10,500 to must! charities

A creative promo at the tasting room garnered a $10,500 donation from Niner Wine Estates – here’s to the Mystery Case promo!  Thank YOU to everyone at Niner Wine Estates for supporting must! charities’ programs…and having some fun along the way!


must! charities Partners with CASA with Over a Quarter Million Dollar Collaboration

NEW PROJECT!  must! charities is committed to a 4-year, $262,551 collaboration with CASA to address the un-met needs they have in San Luis Obispo’s North County. By pursuing the four year plan, CASA will not only be able to help more children in the North County find safe, nurturing, and permanent homes, CASA will also be able sustain this program after support from must! charities is completed. Learn More….

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